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Yuxin Li

I am a graduate student in the school of Journalism and Communication at Nanjing University. My main research interests are two-folded: (1) how to develop effective message in health persuasion (e.g. narratives, framing); (2) how social media facilitates the information and influences individuals’ information processing and beliefs.

I have used surveys, experiments, content analysis, and other quantitative methods to explore both conceptual and methodological issues in media effects research. I am continuously developing the methodological toolkits for research, including computational methods and physiological technologies.

In my spare time, I often dip in the pool. 

Interets                                                          
· Risk & health communication                            
· media effects and psychology                         
· Misinformation                                                 
· Social media                                                    

Conference Papers


Li, Y., Gao, R., & Wen, N. (2023, August). Predicting Chinese women’s HPV vaccination intention: the influence of norms and risk perception. Poster session will be presented to the Association for Education in Journalism and Mass Communication (AEJMC), Washington, DC, USA.
 
Li, Y., Gao, R., Li, T., & Wen, N. (2023, July). How can social media improve HPV vaccination intentions? The mediating role of perceived risk and scarcity. Paper will be presented to the International Association for Media and Communication Research (IAMCR), Lyon, France.
 
Li, Y., Gao, R., Li, T., & Wen, N. (2023, May). How do social media affect Chinese women’s intention to get HPV vaccines? Testing and expanding the influence of presumed influence model. Paper will be presented to the International Communication Association (ICA). Toronto, Ontario, Canada.
   
Li, Y. & Wen, N. (2022, August). A content analysis of COVID-19 vaccination videos and viewer responses on Chinese social media. Poster session presented at the Association for Education in Journalism and Mass Communication (AEJMC), Detroit, MI, USA.  
   

Research Projects

Increasing Knowledge or Misperception? The Effect of Incidental News Exposure to Social Media and News-Finds-Me Perception
💰 Grants: Postgraduate Research & Practice Innovation Program of Jiangsu Province (8,000 RMB/ 1,100 USD)
🎭 Role: Principal Investigator
⏰ Duration: April 2023 - 2024 (Expected)
📸️ Highlights:
     Using two-wave panel data gathered from Nanjing University, this study aims to examine whether incidental news exposure       
     (INE) to both health and political content on social media can influence college students’ relative misperception and knowledge       level and test the potential role of news-finds-me perception.


Debunking Misinformation on Social Media: The Role of Logic-Based Correction and Humor Appeals
💰 Grants: Postgraduate Research Program of School of Journalism and Communication, Nanjing University (10,000 RMB/ 1,400         USD)
🎭 Role: Co-Investigator
⏰ Duration: April 2023 - 2024 (Expected)
📸️ Highlights:
    To correct health misinformation on social media, this study conducted an experiment (N = 403) to examine the effect of logic-        based evidence, humor appeals, and their interactions on message credibility and message engagement intention.


How social media effect young woman’s intention to get HPV vaccines? The Psychological and Social Mechanisms
💰 Grants: Postgraduate Research Program of School of Journalism and Communication, Nanjing University (20,000 RMB/ 2,800       USD)
🎭 Role: Principal Investigator
⏰ Duration: April 2022 - 2024 (Expected)
📸️ Highlights:
    Based on theoretical guidance from the influence of presumed influence model(IPIM) and the social amplification of risk                framework (SARF), this study conducted a nationally representative survey(N = 890) to investigate direct and indirect social            media influences on risk perceptions of HPV and HPV vaccination intentions in mainland China.

Contact Me

Yuxin Li
Graduate student
School of Journalism and Communication, Nanjing University
210023, Nanjing, Jiangsu, China
📮Email: mg21110007@smail.nju.edu.cn or yuxin.li.iris@gmail.com

Yuxin Li
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